Project: graphic identity design for a natural beauty products company.
Company name: Organic Bloom. This name refers to nature and the idea of growth and blooming, evoking beauty and health.
Objective: To create a consistent and memorable graphic identity for a newly started natural products cosmetics company. The graphic identity is to be used on all marketing materials and products of the company.
Target audience: The main target audience will be consumers interested in natural, healthy and environmentally friendly products.
Concept: The graphic identity should communicate the naturalness and sustainability focus of the company's products, emphasising the use of organic and sustainably produced ingredients.
Graphic elements: The use of natural colours such as pink and earthy colours is required to communicate the natural origin of the products. The use of icons or images representing nature and sustainability is requested.